In the interest of public health, Radio Benziger – India’s first hospital based radio has begun dedicated transmission of tobacco control messages in association with Tobacco Free Kerala – a coalition working for tobacco control in Kerala.
The transmission, which began on August 30, involves multiple repeats of spots on the harms of tobacco, made available by Tobacco Free Kerala in liaison with World Lung Foundation, the technical partner to the Union Ministry of Health and Family Welfare in tobacco control communications.
Currently, 30-second Malayalam spots titled ‘Artery’ and ‘Dhuan’ are alternately repeated eight times over the radio’s 15-hour daily broadcast period. ‘Artery’ describes how cigarette/bidi smoking clogs up the main artery leading to the heart and ‘Dhuan’ is about the dangers of second hand smoke as a result of smoking which is banned in public places.
Under the Indian tobacco control law, COTPA 2003, smoking is prohibited in all places where public has access as of right or not; violations can invite a spot fine of up to Rs 200. The law empowers 21 categories of officials including Police, Health and Education to act against violators.
Fr. Ferdinand Peter, Director, Radio Benziger said, “Tobacco is a leading preventable cause of many fatal illnesses, and this current project is part of our efforts to forewarn and save the lives of as many people as possible, especially children, from the maladies of this sinful substance. Though we have tackled tobacco control earlier as well, this is first time we have dedicated specific time slots for this purpose in our community radio.”
Radio Benziger, which began operations in 2010, now reaches over 4 lakh people around a 20 km radius in and around Kollam district. The major target group of the radio is the coastal population.
A study conducted by Regional Cancer Centre (RCC) and Bhabha Atomic Research Centre in coastal wards of Kollam Corporation last year had brought out that nearly 37% males smoke tobacco – much higher than the Kerala average of 27.9% and national average of 24.3% for males, as per the Global Adult Tobacco Survey (2009-10).
Shri S Jayaraj, State Coordinator, Tobacco Free Kerala said, “We are happy that Radio Benziger readily accepted our proposal for transmitting tobacco control messages through their network. We are looking forward to a strong partnership with this popular community Radio in the fight to save our people, mainly the younger generation from tobacco harms.”
Radio Benziger can be heard by tuning in to FM 107.8 MHz. Programme sharing is possible through ‘Ek Duniya Anek Awaaz’ - a web based free and open audio content and resource exchange platform for community radio broadcasters.
The transmission, which began on August 30, involves multiple repeats of spots on the harms of tobacco, made available by Tobacco Free Kerala in liaison with World Lung Foundation, the technical partner to the Union Ministry of Health and Family Welfare in tobacco control communications.
Currently, 30-second Malayalam spots titled ‘Artery’ and ‘Dhuan’ are alternately repeated eight times over the radio’s 15-hour daily broadcast period. ‘Artery’ describes how cigarette/bidi smoking clogs up the main artery leading to the heart and ‘Dhuan’ is about the dangers of second hand smoke as a result of smoking which is banned in public places.
Under the Indian tobacco control law, COTPA 2003, smoking is prohibited in all places where public has access as of right or not; violations can invite a spot fine of up to Rs 200. The law empowers 21 categories of officials including Police, Health and Education to act against violators.
Fr. Ferdinand Peter, Director, Radio Benziger said, “Tobacco is a leading preventable cause of many fatal illnesses, and this current project is part of our efforts to forewarn and save the lives of as many people as possible, especially children, from the maladies of this sinful substance. Though we have tackled tobacco control earlier as well, this is first time we have dedicated specific time slots for this purpose in our community radio.”
Radio Benziger, which began operations in 2010, now reaches over 4 lakh people around a 20 km radius in and around Kollam district. The major target group of the radio is the coastal population.
A study conducted by Regional Cancer Centre (RCC) and Bhabha Atomic Research Centre in coastal wards of Kollam Corporation last year had brought out that nearly 37% males smoke tobacco – much higher than the Kerala average of 27.9% and national average of 24.3% for males, as per the Global Adult Tobacco Survey (2009-10).
Shri S Jayaraj, State Coordinator, Tobacco Free Kerala said, “We are happy that Radio Benziger readily accepted our proposal for transmitting tobacco control messages through their network. We are looking forward to a strong partnership with this popular community Radio in the fight to save our people, mainly the younger generation from tobacco harms.”
Radio Benziger can be heard by tuning in to FM 107.8 MHz. Programme sharing is possible through ‘Ek Duniya Anek Awaaz’ - a web based free and open audio content and resource exchange platform for community radio broadcasters.
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