Rajasthan Health Department to make brothers quit tobacco through Rakhi vows

Bringing in innovation to tobacco control, the Rajasthan Government is using Raksha Bandhan - an ancient Hindu festival that ritually celebrates the love and duty between brothers and their sisters - to curb tobacco use.

Ahead of 'Raksha Bandhan' festival, Rajasthan government launched a special anti-tobacco campaign asking girls to make their brothers to take a pledge not to consume tobacco.

Girls after tying Rakhi on the wrist of their brothers should ask them to write a sworn statement that they will not consume tobacco, Health Minister Rajendra Rathore said while launching the campaign.


"The aim of this campaign is to raise awareness among people at all levels against the use of tobacco," he said. 

To participate in the campaign,  girls need to click a selfie with their brothers along with the written oath and email it to the medical and health department, the Minister said.



Image courtesy Sikh Heritage